The 2014 Special Events Report is the first deliverable from the AFP Foundation for Philanthropy’s Special Events Management Initiative. The intent of this research is to help nonprofits determine whether an event is appropriate considering its circumstances, how its event results compare with those of other like organizations, and effective ways to follow up with constituents, media and potential donors after the event.
The full report includes a crosstabs analysis of event types by variables including number of events per year, approximate gross revenue from events, organization type, organization budget, geographic area, metropolitan area size, number of FTE fundraising positions, and number of FTE events positions is included in the survey report.
An Executive Summary is also available for a quick overview of survey highlights.
The Special Events Management Initiative is a two-year project of the AFP Foundation for Philanthropy. In addition to the research study, AFP will conduct a gap analysis to determine what information and resources need to be added to current educational materials and investigate new tools (platforms and systems) through which to deliver educational content in 2015.
This project is funded in part by a grant from the StubHub Foundation, an advised fund of Silicon Valley Community Foundation.